Judy Fox
Coach | Trainer | Speaker

Judy is the champion maker. For 35 years she has developed great teams by developing great people. Her global impact is evidenced by her induction to four Halls of Fame. Judy’s innate ability to simplify championship concepts and strategies into a practical success framework helps everyday people crush their everyday battles and helps teams achieve next-level success.


Judy is acutely aware in the post-pandemic era, even the most promising young professionals have been left underprepared, making them vulnerable to their “newbieness”. Administrators lack the time and resources to provide adequate support, and the result is an exhausting cycle of costly turnover.


Judy is particularly skilled at delivering effective mentorship solutions to accelerate experience and get results. She helps the rising star start stronger so they will stay longer and lead on fire without burning out.

After three and a half decades of global impact, Judy takes the next bold step in contributing to the making of champions through online, one-to-one, and group coaching. This aligns directly with her greater purpose -- to make a difference in the lives of her clients, and a world-class impact in all she sets her hand to. Judy delivers the same for you or your team, helping you crush the vulnerability of inexperience, create a championship culture, and make a world-class impact.


A lifetime of excellence...


Judy got used to winning early in life and it has followed her all of her life. Her high school basketball and softball teams both won championships. She entered college as a walk-on who had never played volleyball and barely made the team. Just three years later, she was named a First Team All-American and finished with an 82-46 career playing record with three trips to the national tournament. She began her coaching journey as an assistant, helping her alma mater achieve a .845 winning percentage over three seasons, including a 34-3 season, a school record 26-game win streak, three consecutive championship appearances, and one title.


Judy then accepted a head coaching challenge at an NAIA program where she was the fourth coach in five years. She learned quickly that without adequate support, even the most promising young head coaches are sitting ducks to a wide array of adversity. She credits this life season as most significant in her growth as a leader and the driver of her passion for helping success-driven young professionals navigate the "stuff" through which experience is gained.


From there, Judy leveled up to the NCAA DI’s Big West Conference, home to three Top 10 perennial powerhouse programs where she continued to put a stamp on her reputation for performance excellence. She then tackled the head coach position at a private high school in Dallas and led her team the first championship of any girls' sport in the school's history, finishing in the Top 8 in TX! Three of her athletes received All-State honors, including one who like Judy had never played just three years earlier.


Since coaching...


In 2003, Judy founded Ignite International, Inc., a nonprofit organization that has had a significant impact in more than a dozen nations through the universal language of sport. Judy has impacted hundreds of communities and thousands of athletes and coaches across the globe. She is a trusted visionary partner to multiple national teams, Olympic committees, and leadership development programs. Her unique ability to apply championship strategies to everyday winning makes her a popular speaker for team and leadership events, including the Ziglar, Inc. Monday Morning Devotional in Dallas-Fort Worth.

Judy holds a Master of Sports Science degree from the United States Sports Academy.

Here are the reasons you can depend on Judy Fox to help you get rid of burnout, build a championship culture, and fulfill your higher calling:

  • REPUTABLE – Judy's induction into four halls of fame shows she's a respected expert and leader in her field.
  • EXPERIENCED – Judy has had success at every level and mentored hundreds of athletes and coaches over 35 years.
  • INTEGRITY Building a reputation of integrity takes years, but it takes only a second to lose. We don’t cut corners. The foundation of our reputation is our commitment to do the right thing at all times, regardless of whether anyone is watching.
  • CUSTOMIZABLE All of our curricula can be customized to specifically address your individual, team, or program needs.
  • 100% SATISFACTION GUARANTEE – We want you to be completely satisfied with our services. We will do whatever it takes to make you happy. No hassles, no problem.
Download Your FREE GIFT NOW!
Four Key Steps To Building A Championship Culture
by Judy Fox

This short and powerful document gives you four key steps to eliminate the #1 momentum killer - turnover! It's available now as a free download.

Inside this ebook, you will unlock:


  • The Secret Sauce of Starting
  • Decide Your Role: Loyalty
  • Surface Your Purpose: Leverage
  • Implement A Healthy Value Rhythm
What People Are Saying:
  • Chris. R. Williams
    Sports Mgmt Lecturer Former Athletics Director

    As a former Director of Athletics, I know too well that this is often the missing piece for new hires as there is simply not enough time in the day for ADs who race from meeting to meeting and from game to game.


    Judy Fox puts her incredible experience and firsthand knowledge to work for YOU and your team – giving you and your team the BEST plan for success.


    This service is exactly what each leader needs to fill the gap for your new hires, and add value to your staff and student-athletes' experience while giving your team the tools to perform at a championship level!

  • Deanna Hand
    Senior Women's Administrator

    Among the foremost challenges facing athletics administrators is the retention of student-athletes and the effects of departmental turnover. Many programs are losing veteran coaches and hiring young rising stars, but what administrator has the time or resources to adequately prepare inexperienced coaches to succeed?


    A coach feeling valued, heard, and supported increases their chances of staying and building a solid team culture that inspires their student-athletes to succeed in all areas of life.


    Judy fills a crucial gap with unparalleled impact, preparing coaches to excel while relieving enormous pressure from even the most seasoned administrators.

  • Dr. Wayne Lewis
    Higher Ed President

    As a president, I want to retain high-quality head coaches who are committed to building a healthy and successful program.

    Rehiring year after year is detrimental to student-athletes, costly, and limits program growth.


    Judy’s aim is to strengthen the coach and program, increasing the likelihood of coach retention and program growth.


    She provides a mentoring approach that is preparatory and supportive for new coaches.


    I am confident that coaches and programs will benefit from her mentoring and support for many years to come.

  • Haley Unverdorben
    Intercollegiate Athletics 1st Year Head Coach

    Judy gave me the opportunity to realize I do have the knowledge and experience to take on this career beyond the game itself.


    Having a person in your corner with her coaching background and experience will allow you to ask questions freely and not feel unsure of yourself as a new head coach. It isn’t just that she knows the answers to questions, she knows what questions I should ask and situations I would face.


    Having conversations like this gave me major confidence. And being able to talk with a professional who knows how interviews and documentation should look, was also very helpful when preparing to apply.

  • Karen Aguayo Bates
    Executive Business Leader

    There are a lot of people who call themselves coaches but I've never met someone who IS a coach both professionally and personally, like Judy, in every aspect.


    She has the heart of a warrior and of a mother, taking on the commitment to her clients with the same excellence, love, and encouragement she brings to the game!


    Judy is a champion who works to create many champions! It is not only what she does, it is simply who she is! Judy comes with my highest recommendation!

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