Live on fire without burning out.

Helping athletes and coaches win for the long term—with clarity, confidence, and purpose

Live on fire without burning out.

Helping athletes and coaches win for the long term—with clarity, confidence, and purpose

Your team. Your Dream.

Our Commitment.

We equip athletes and coaches with the same championship strategies that have built careers and transformed programs for over three decades.

Meet The Founder

For over 35 years, Judy Fox has developed championship-level performers—earning four Hall of Fame inductions and achieving a 100% athlete placement success rate. Her deeper mission is to reduce the frustration, financial strain, and uncertainty families face during recruitment—and to help organizations break the costly cycles of coach turnover and burnout created by inadequate support.

Through proven frameworks that build clarity, confidence, and sustainable success, Judy equips athletes, coaches, and institutions to thrive—without confusion, overwhelm, or waste.

Four Pillars that guide every athlete and Coach we serve

Pillar 1 -

Strategic Direction

Clarity on the right path forward for your goals, your team, and your career.

Pillar 2 - Success

Proven strategies that deliver results, because winning matters and "good enough" is never an option.

Pillar 3 - Support

Guidance, and accountability when you need it most. Success is a team sport; you don't have to do this alone.

Pillar 4 - Sustainability

Excellence built for the long term. Your legacy deserves the systems that last.

Your team. Your Dream.

Our Commitment.

We equip athletes and coaches with the same championship strategies that have built careers and transformed programs for over three decades.

Meet The Founder

For over 35 years, Judy Fox has developed championship-level performers—earning four Hall of Fame inductions and achieving a 100% athlete placement success rate. Her deeper mission is to reduce the frustration, financial strain, and uncertainty families face during recruitment—and to help organizations break the costly cycles of coach turnover and burnout created by inadequate support.

Through proven frameworks that build clarity, confidence, and sustainable success, Judy equips athletes, coaches, and institutions to thrive—without confusion, overwhelm, or waste.

Four Pillars that guide every athlete and Coach we serve

Pillar 1 -

Strategic Direction

Clarity on the right path forward for your goals, your team, and your career.

Pillar 2 - Success

Proven strategies that deliver results, because winning matters and "good enough" is never an option.

Pillar 3 - Support

Guidance, growth, and accountability when you need it most. Success is a team sport; you don't have to do this alone.

Pillar 4 - Sustainability

Excellence built for the long term. Your legacy deserves the systems that last.

Four Pillars. three paths. one mission: you live on fire.

Take control of

your College recruitment.

Get Recruited gives you a proven system to pursue college recruitment with confidence and clarity, and without confusion, overwhelm, or financial drain.

Start here if you're navigating recruiting, club selection, and everything in between.

Take control of

your College recruitment.

Get Recruited gives you a proven system to navigate college recruitment with confidence and clarity, and without confusion, overwhelm, or financial drain. Start here if you're navigating recruiting, club selection, and everything in between

Set Your New Head coach up for success from day one.

Excelerate is a structured mentorship program that equips new and aspiring coaches with proven systems and strategic guidance to navigate unforeseen obstacles while supporting institutional goals of coach retention, student recruitment, and alumni relations.

Set Your New Head coach up for success from day one.

Excelerate is a structured mentorship program that equips new and aspiring coaches with proven systems and strategic guidance to navigate unforeseen obstacles while supporting institutional goals of coach retention, student recruitment, and alumni relations.

Thrive in collegiate coaching with colleagues who get it.

The College Coaches Collective is a professional community for coaches who value integrity, collaboration, excellence, and sustainable leadership in today's world of higher education—because success is never built alone.

Thrive in collegiate coaching with colleagues who get it.

The College Coaches Collective is a professional community for coaches who value integrity, collaboration, excellence, and sustainable leadership in today's world of higher education—because success is never built alone.

A clearer way to pursue what matters most

Download your free guide to explore what it truly means to Live On Fire—and how to build a life of purpose, clarity, and sustainable excellence.

In this free e-book, you will gain the secrets that separate dynasties from one-hit wonders and champions from those who wish they were. You will be empowered to thrive in these three areas:

  • Total freedom as you stop living to impress others.

  • Deep fulfillment as you build something bigger than yourself.

  • Lasting passion so you don't burn out before your prime.

You were made to live free, live full, and live on fire.

What Coaches And Leaders Are Saying

Chris W.

Former Intercollegiate Athletics Director

(NAIA | NCCAA)

As a former Director of Athletics, I know too well that this is often the missing piece for new-hires, as there is simply not enough time in the day for ADs who race from meeting to meeting and from game to game.

Judy Fox puts her incredible experience and firsthand knowledge to work for YOU and your team—giving you and your team the BEST plan for success.

This service is exactly what each leader needs to fill the gap for your new hires and add value to your staff and student-athletes' experience while giving your team the tools to perform at a championship level!

Kim A.

Parent of Intercollegiate Athlete
(NCAA D-I)

Having Judy's knowledge and experience gave us as a family so much confidence as we started the recruiting process.

It isn't just that she knows the process so well—Judy helped us identify which steps to take and which are unnecessary. This helped us avoid costly pitfalls..

Having Judy's guidance gave our son major confidence as he pursued the right fit for his college career. We are so thankful to be guided by a coach who knows recruiting from every angle, not a salesperson. This program is more valuable than our family could ever express.

Deanna H.

Senior Associate Athletic Director |

Senior Woman Administrator (NCAA D-III)

Among the foremost challenges facing athletics administrators is the retaining of student-athletes and the effects of continual departmental turnover.

Many programs are losing veteran coaches and hiring young rising stars, but what administrator has the time or resources to adequately prepare inexperienced coaches to succeed?

Judy fills a crucial gap with unparalleled impact, preparing coaches to excel while relieving enormous pressure from even the most seasoned administrators.

Live on fire without burning out.

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Live On Fire Coaching is a Fox Performance Group leadership initiative.

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